Alignment Score

See how competitive your direct rates are and take action to improve them.

The Alignment Score Dashboard gives you a focused view of your hotel’s price competitiveness over time. It helps you understand how often travel buyers find your direct rates aligned with or better than third-party rates in the B2B marketplace.

The Alignment Score Dashboard is a key part of Hotel Trader's commitment to transforming the travel industry through transparency, self-serve controls, and  data-driven insights.

Here's a breakdown of the key components you'll find on the dashboard:

1. Alignment Score over Time
2. Alignment score by Rate Shop Date
3. Alignment Score by Length of Stay
4. Alignment Score by Lead Days

---

Alignment Score over Time

See how your Alignment Score has changed over time and understand the impact of pricing differences across channels.

What you see:

• Alignment Score by Month of Check-In – Shows how closely your rates align with third-party channels for upcoming months.
  • Green bars (70%–100%): You’re in good shape — buyers are likely to choose your direct rate.
  • Yellow bars (60%–70%): Some room for improvement.
  • Red bars (0%–60%): Your direct rate is often higher than what buyers find elsewhere.
• Rate Gap % by Month of Check-In – Displays the percentage difference between your lowest available rate and other B2B channel rates. A smaller gap means stronger competitiveness.

How to interpret:

• High Alignment + Low Rate Gap = Your direct pricing is competitive — keep it up.
• Low Alignment + High Rate Gap = You may be losing bookings to cheaper third-party offers.

Tip:

Hotels with Alignment Scores above 85% typically see over 120% revenue growth from improved visibility and buyer preference.

Alignment Score by Rate Shop Date

Track how your price competitiveness changes each day based on rate shop activity.

What you see:

• A daily trend line of your Alignment Score over the last 45 days.
• Below the chart, a comparison table showing Alignment % and Rate Gap % for each date.

How to interpret:

• Look for steady improvement in your Alignment Score — it shows consistent competitiveness.
• Large daily drops can indicate sudden undercutting by third parties or outdated rate updates.
  

Action: Review and update your rates if you see recurring dips below 50%.

Alignment Score by Length of Stay

Understand how pricing competitiveness changes for stays of different lengths.

What you see:

• Bars showing Alignment % for stays from 1 to 5 nights.

How to interpret:

• Short stays (1–2 nights) often represent high-demand bookings — maintaining strong alignment here maximizes quick conversions.
• Longer stays (3–5 nights) with low alignment could signal rate parity gaps or outdated long-stay discounts.

Action: Adjust long-stay pricing or apply targeted promos to close gaps and improve alignment.

Alignment Score by Lead Days

See how your competitiveness changes depending on how far in advance bookings are made.

Hover over the bars to see a breakdown of Alignment % by length of stay brackets.

What you see:

• Alignment % grouped by lead time ranges — 0–7, 8–30, 31–90, 91–180, and 181–360 days.

How to interpret:

• 0–30 days: Low scores here indicate you’re losing last-minute bookings — consider short-term promos.
• 31+ days: If alignment drops for future months, your advanced rates may be too high or not refreshed frequently enough.

Action: Use this insight to fine-tune advance booking rates and stay aligned across all lead-time segments.